Overview

Since its successful launch in 2020, the Hoozing App has gained substantial traction with over 35,000 downloads in a brief period. However, identified issues in the initial user onboarding phase necessitated a comprehensive revamp to better cater to user needs and expectations.

I joined as a full-time UI/UX designer, my first leap into this design role.

Challenge

• Lack of Clarity: Existing onboarding navigation was confusing for diverse user segments (landlords, agents, tenants, investors).
• Inefficient Registration: Users faced hurdles in personalizing their needs and lacked a streamlined registration process.
• Passive Introduction: The onboarding content failed to engage users actively, impacting their understanding of the app's functionalities.

Objective

Enhance the Hoozing Real Estate App's onboarding experience to improve user engagement, simplify navigation, and enable personalized interactions, ultimately boosting user retention and transaction efficiency.

Approach

‍The project adopts a user-centric design strategy, emphasizing a deep understanding of user personas, their goals, and pain points. Leveraging insights from comparable real estate apps like 99.co, Anjuke, Rever, and Zillow, the team intends to enhance the onboarding process through a series of iterative steps:

1. Research and Analysis: Conduct a thorough analysis of user personas and journey maps to identify crucial touchpoints and pain areas.
2. Design Iteration: Develop wireframes, flowcharts, and user stories to visualize and iteratively refine the onboarding experience.
3. Prototyping: Create low-fidelity prototypes to test various design hypotheses, ensuring optimal usability and seamless navigation.
4. User Acceptance Testing (UAT): Seek user feedback and conduct extensive testing to validate the redesigned onboarding flow.
5. Implementation and Refinement: Roll out the revamped onboarding experience based on UAT insights, iterating further for continuous improvement.

Expected Outcomes

• Redesigned Onboarding: Clear and intuitive navigation tailored for diverse user segments.
• Simplified Registration: One-click social account registration for improved user convenience.
• Personalized Engagement: Delivery of relevant notifications based on user preferences.

Key Deliverables

It highlights the primary value or advantage that users can expect to gain from the delivery.

Comprehensive understanding of user demographics, goals, and pain points guided the creation of tailored onboarding experiences for different user categories.

Visual representation of the user journey identified crucial steps, ensuring a seamless process from app opening to contacting a landlord.

The low-fidelity wireframe communicated interface structure and hierarchy, aiding in the visualization of the design language

The Low-fidelity wireframe served as a guide to design the visual language of the interface, shaping the final user interaction with the app.

Previous flow: Sign in, app intro, demand query, navigate, search listings.
Improved flow: Select property type, specify location, input budget & details, optional login for personalization, display matching listings.

‍
The redesigned onboarding experience (Prototypes) introduced a task-focused initial screen, streamlined social account registration, and facilitated personalized notifications for registered users. A prototype showcased the revamped onboarding process's functionality and visual appeal.

Conclusion

The redesign endeavors to refine user engagement, retention, and transactional efficiency within the Hoozing App. Continuous feedback and improvements during the UAT phase will refine the onboarding journey, focusing on ease of use, clarity, and visual appeal to deliver an optimal user experience.

What I learned?

This project provided valuable lessons for future endeavors, emphasizing the importance of user-centric design, iterative development, clarity, personalization, continuous improvement, documentation, and collaboration. Applying these learnings will improve design processes and create better user experiences.

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